Email Newsletter Templates

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3/31/2008 8:10:34 PM
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Thomas F. Heringer

Email Newsletter Templates

Joe, I have a whole lot of possible newsletter templates that need to be adapted to inline styles. I can just keep contributing from time to time as I have been. It will also help to know what users of mojoportal are looking for in the way of newsletter templates. The following is where I found my first template: http://www.templatesbox.com/free-newsletter-templates/index.htm

I also have 30 templates from: http://www.campaignmonitor.com/templates/

Those from this site I adapted one to inline styles for my own use, but all of them are variations on the same theme.

I have also been considering developing a couple of themes for holiday newsletters, but will probably not get started on it till this summer.

4/2/2008 6:39:19 AM
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Re: Email Newsletter Templates

Hi Thomas,

Yes feel free to contribute anything you come up with. I'll add them to the community download page.

Best,

Joe

4/22/2008 12:57:43 PM
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Total Posts 180
Thomas F. Heringer

Re: Email Newsletter Templates

Joe, I am reasonably sure you do not have the answer to this one. I know that most email providers strip out the head information on an html newsletter. I have seen gmail do this and then turn around the next time and not do it. Why is there no standards for html mail newsletters?

4/24/2008 7:32:16 AM
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Re: Email Newsletter Templates

I don't know all the reasons why, but I suspect that several factors are

1. The history of email is that there were proprietary (not open) implementations that were/are the dominant players, so most vendors were concerned about just making sure things worked in their specific product rather than agreeing on how it should be done.

2. Html email probably came as an after thought on  aystem designed really for text

3. Security risks from spammers are even higher for email than web pages because malicious web pages require you to visit their site in order to be infected while email allows bringing potentially malicious content right to you. So all vendors have big challenges to solve and there may not be much motivation to collaborate if you think you can differentiate yourself from competitors by solving these issues better than them.

There is a movement afoot called the Email Standards Project, but I'm not sure how much real traction its getting.

In any case it is currently very challenging to produce nice looking html emails that render correctly in every or most email client software.

Best,

Joe

4/24/2008 10:59:18 AM
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Total Posts 180
Thomas F. Heringer

Re: Email Newsletter Templates

Joe, Hi! Thanks for the information I visited the link you sent and it was very informative. It would seem to me that just as much malicious content can get into a computer from text as from html. Email Standards Project is saying they now have a contact inside of gmail, I like gmail, but it seems like they are dragging their feet just a bit. I am continuing working on some newsletter templates.

4/24/2008 11:15:59 AM
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Re: Email Newsletter Templates

The worst thing that can happen with plain text is you are exposed to content you would rather not read.

With html and particulary in combination with javascript or use of media players etc, the worst that can happen when you visit a malicious web page is your computer can be infected with a virus allowing a remote user to use your computer any way they wish usually without you even being aware of it.

This is why email clients typically strip out anything like javascript or rich media like Flash. Even image files have in the past been used as an exploit against system bugs in browsers and operating systems. Not long a go there were ways of taking over an unpatched machine using a malformed .png or .jpeg file.

This is why some email clients filter out images unless you explicitly choose to view them.

Of course emails that include attachments are also potentially dangerous no matter whether plain text or html.

So html offers a richer platform for malicious intent than does plain text.

So spam falls into 2 categories, content we don't want to see, such as ads for products we aren't interested in from sellers we don't know and malicious content meant to actually take over your machine or steal identity information that can later be used to access bank acounts etc.

Phishing attacks are usually email that looks like its from someone you know such as your bank or paypal, they ask you to click a link and update your account. The link may take you to a page hosting malware or it may take you to a page that looks like your real bank or PayPal and prompts you to login so they can get your password.

So its important never to click links in emails like this. Even if you think its real.

New ways of attacking are discovered/invented all the time.

Its really a sad state of affairs, the vast bulk of all email traffic is spam of some kind or another.

Best,

Joe

4/24/2008 11:27:53 AM
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Total Posts 180
Thomas F. Heringer

Re: Email Newsletter Templates

You said: "Of course emails that include attachments are also potentially dangerous no matter whether plain text or html." I think this is what I was trying to say, text can be as bad as html, if there is a link to a site that is malicious. Also it seems everyone, hotmail, gmail and yahoo each have a different approach. All of them are proprietary, which is to be expected, it is their business we are talking about. But if you have a mailing to someone you would atleast like to get it to them looking similiar to what you mailed.

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