I see from the roadmap that content workflow is intended for the blog. Maybe when there is extra security available it would be possible to allow guest bloggers to show advertising, according to their own affiliate codes. This could work along the lines of Hubpages etc, where they take your adsense code and allow you slot in ad units. A lot of sites seem to be trying to lure guest bloggers these days to increase their status as a publisher and this would would be one way to get Mojoportal ahead in that market.